How to create a sequence for shopify abandoned cart

Abandoned carts present a challenge in eCommerce, and recovering these sales can boost your revenue. This guide will show you how to set up automated reminders for customers to complete their purchases using Gallabox's user-friendly interface. Let’s get started!

Before creating a Drip marketing sequence for WhatsApp messages, you need to configure your Shopify account to send abandoned cart messages. If you haven't done this yet, please follow the link below.

ShopifyGallabox Docs

After configuring your Shopify account settings, you can create workflows. Navigate to the Workflows section in the Shopify Integrated application to create a workflow.

Create a Workflow for Shopify Abandoned Cart

1. Go to Integration on your Gallabox dashboard. Click on the Integrated Shopify Application and go to Workflow.

1. Click on Workflows and scroll to Cart Abandoned and click on Use besides that. Look for a template having message for abandoned_cart_recovery from Gallery. Click on Use. Map the right variables for the template as shown in the below GIF.

If you haven't created any WhatsApp Template to recover abandoned carts, here is a guide for you.

1. Set Send after time (The time after you want to send the abandoned cart message). We recommend sending the message after 10 hours but you can choose from 1 Hour, 6 hours, or 24 hours.

1. Click on Add Action. Choose the action you would like the workflow to perform after sending the message like Updating contact tags, conversation tags, or contact email and so on..

Congratulations!! You have created the workflow. Let us now create the Sequence for this.

Creating Sequence for Abandoned Cart

1. Navigate to Sequence in the left navigation. Click on Create New Sequence.

1. Enter the Sequence name (abandoned carts). Verify if you have selected the correct WhatsApp Channel (in case you connected more than 1 WhatsApp Number with Gallabox). Click on Next.

1. Choose 'On update' as the Trigger. Enter Start Condition as Tags (contact field) - contains (filter) - abandoned cart (Contact Tag assigned automatically).

1. To stop sending the sequence of WhatsApp Messages, we will assign the Stop conditions. It can be either a Success or Failure condition. To configure the Success condition, choose Tag from the dropdown, filter as contains, and value as abandoned carts. For Failure condition, choose Lead Stage/Status, filter as contains, and value as Deal won.

The above example of success & failure conditions is as per our usage of contact fields. You can use it as per the contact fields you have defined for your business.

Success conditions for a sequence refer to the criteria that allow WhatsApp messages to be shared with customers, while failure conditions are those that prevent the series of messages from reaching them.

1. Set the sequence delivery preference i.e. date and time you would like to send the WhatsApp Messages to your customers. You can also check the box if you want your customers to enter this sequence only once. Click on Next.

1. Next, configure the WhatsApp Templates for your abandoned cart customers. Set the send time and select the WhatsApp Template, along with the preferred delivery date and time for the message.

1. You can add more steps based on your preference using the same. Once you are done, click on Publish and Save to start engagement with the abandoned cart customers.

To sum up, recovering abandoned carts can greatly increase your eCommerce sales. Automate reminders on WhatsApp to streamline the process. Set up your Shopify account with Gallabox to easily reach out to customers who abandoned their shopping carts.